SCHOCK celebrates 90th Anniversary
Posted: Oct 19, 2014
Granite sinks manufacturer SCHOCK celebrated the company's 90-year history by looking firmly into the future.
Customers from over 30 countries were treated to an iconic 2 day event in Berlin, immersed in the deep retrospective history of SCHOCK and glimpsing into the company's latest developments, including new finishes, materials and a live performance exhibition of a new carbon fiber sink.
SCHOCK showcased its new brand and product at Berlin's e-werk event location.
"The e-werk blends tradition with modernity and has outlasted numerous historical highs and lows-just like SCHOCK as a company." said Ralf Boberg, Managing Director of SCHOCK.
"It was in this very place, 25 years ago, that something brand new and unique was born in the form of techno music, which went on to catch the ear of the world.
And it's my hope that we ourselves are also creating something that will go out from here today and find its way into the wider world."
"Our whole image has been recast and goes hand in hand with the new lifestyle campaign," said Sven-Michael Funck, Director of International Sales and Head of Marketing.
"It was important to us to present our repositioning as a lifestyle brand and demonstrate our product highlights to our dealers in person, giving them an even better understanding of the SCHOCK brand."